The dairy industry drives the economy in America’s Dairyland, contributing more than $26 billion each year in economic activity and providing nearly five percent of Wisconsin’s jobs. … Read more “Badger NAMA Tours Diverse Dairies”
Where can you find a large dairy with a methane digester, a goat farm with its own cafe and a farmstead with an on-site creamery? Join Badger… Read more “Cows, Goats & Ice Cream – Join Badger NAMA for a Day of Dairy Goodness”
Registration is now open for NAMA’s biggest summer event! The annual Badger/Chicago Golf Outing and Hack ‘n’ Slash is coming up June 5, and is limited to… Read more “Badger/Chicago Golf Outing, a NAMA summer tradition!”
What makes the research you’re doing unique? What are topics for future research? What’s driving your research? How are you getting your research to the marketplace? These… Read more “Ag research panelists share insight on hot topics”
Another year has come and gone for the student members of the National Agri-Marketing Association Student Chapter at the University of Wisconsin-Madison. The student chapter invites alumni… Read more “UW-Madison NAMA encourages alumni to attend Celebration of Excellence”
Warmer weather is upon us, and we’re all looking forward to what spring and summer have in store – including some exciting, upcoming Badger NAMA events. The… Read more “Spring is heating up with exciting Badger NAMA events!”
The Badger NAMA Student Chapters need your help and expertise: TWO opportunities to attend practice sessions Please share your expertise and feedback with our two student chapters… Read more “Lend a helping hand at Student NAMA Practice sessions”
The Badger, Chicago, Heartland and Mid-America chapters rolled into Milwaukee on Jan. 23 to celebrate the best in agri-marketing. The event was held at the Harley Davidson… Read more “Region IV revs up to celebrate Best of NAMA”
Three Milwaukee-area consumer media professionals shared their experiences and insight with Badger NAMA members on Nov. 7 at Wicked Hop in Milwaukee’s historic Third Ward. Moderator Andrea… Read more “Consumer Media Panel panelists talk mainstream news”
The cranberry is the official state fruit of Wisconsin, yet most of us know very little about this specialty crop. To get an insider’s view of cranberry production and marketing, 25 Badger NAMA members hit the road for Warrens, Wis. – the state’s cranberry capital – on Sept. 12.
The first stop was the Wetherby Cranberry Marsh just outside of Warrens. The marsh has been open for more than 100 years and is currently operated by Jim and Nodji VanWychen and a couple of their children. Specializing in fresh fruit, Wetherby cranberries are sold online and at farmers markets throughout the fall.
Wisconsin has been the leading producer of cranberries for several years, but the state’s history with this fruit dates back much further. At the Wisconsin Cranberry Discovery Center, NAMA members learned more about the history of the crop. They also had the chance to sample several cranberry foods and get a glimpse of future uses of the fruit.
Many cranberry growers and processors are members of the Something Special from Wisconsin™ program administered by the Wisconsin Department of Agriculture, Trade and Consumer Protection. On the bus ride to Warrens, Lois Federman, program director, explained how the program helps companies of all sizes market their products, especially toward today’s consumers focused on buying locally. The ride home also included cranberry education in the form of cheese and wine and a sampling of SSfW treats.